Thursday, April 21, 2011

Telecom Innovation : Retail Mobile Van

I wrote few months back about retail mobile van for access, convenience and shoping experience to customers (Idea No. 26)

Batelco , leading telecom operator in Bahrain has implemented this concept recently

“The new shop on wheels has a full range of Batelco’s products and services onboard. A selection of mobile handsets will also be available from the shop. Additionally, customers can buy SimSim call credit, pay their bills and complete any Batelco transaction conveniently at the mobile van.The van boasts comfortable seating in elegant surroundings and additionally features built-in air conditioning and a DVD system.”

If this can work for a developed city state of Bharain, imagine its potential in emerging countries !