Monday, December 20, 2010

Indian Companies Outsourcing to Pakistan? Lessons from Israel and Palestine

Should Indian Companies Outsource to Pakistan?

Idea looks non starter.
If a news story tells you that few Israelis companies are outsourcing to Palestine then idea of an Indian company outsourcing to Pakistan doesnt look that weird

Quoting from above news item, " Israeli CEOs say it's their way of bringing a little bit of peace to their troubled corner of the world. But the real reason they're hiring Palestinians, they acknowledge, is because it simply makes good business sense."

Same remain true for Indian and Pakistan. Apart from similarities in country name initials ( Israel and India starts from I , Palestine and Pakistan starts from P), the painful history and current border dispute is also comparable.

If outsourcing can establish little peace in Israel and Palestine, it can establish little peace in India and Pakistan as well.

And it makes business sense as well . Here's why?

Firstly, Indian IT companies are seeing employee cost escalation in big cities. Companies counter move is to relocate some of their operations in Tier II cities in India where cost and employee attrition is low. Utilizing Pakistan can also be one such counter move to reduce cost and attrition.

Secondly, Indian companies are desperately looking for new growth avenues. Initial business dependence was on US and later focus shifted to Europe. Now when US and European markets are saturating growth will be from new geographies. Utilizing Pakistan even symbolically will help Indian companies geting business from MENA ( Middle East and North Asia ) Region.

Well there are hundred reasons from security to economics for not to consider this route. Still there are few resons to consider it as well. Thoughts to ponder !

Thursday, December 2, 2010

30 Marketing Ideas for Consulting Firms

30 marketing ideas for consulting firms ( not in any particular order)

- Blogging
- White Papers
- Free Research Reports
- Customer Case Studies
- Book Publishing
- Articles in Magazines/ Journals
- Quote, News in News Papers
- Firm Advertisement in Magazines/ Journals
- Conference Participation
- Exhibition Participation
- User Group/ Client Intranet
- Academics Award / Fellowship sponsorship
- Sports/ Golf Events
- Customer Events, User Meets
- Employment Branding
- Youtube Videos
- Sponsoring Third Party Research
- Wining Relevant Award
- Google Adwords
- Industry Blog Sponsorship
- CSR Activities
- Listing in industry forums/ directories
- Probono advice to Government Institutions
- Analyst Relationships
- Academia Relationships
- Social Media - Twitter, FB, Linkedin
- Customer Quotes
- Employee Quotes
- Customer News Letter


Little bit of information of my new book:


Website/ Where to buy -

Facebook Page -

A Business Fiction book - "Who is that lady?"

The book is about an idea that is converted into a billion dollar business, about a belief that an idea can be implemented and about formulating right strategy for converting an idea into a business. The plot harmoniously weaves around complex business fundamentals, required to set up, run and make a business successful, presented in lucid, easy to understand style. The novel is about implementation, about challenges that can be overcome, about success, about friendship, about passion, and about fun above all! All in all a hilarious and inspiring story on entrepreneurship and idea possibilities!

The book has got good and encouraging reviews from readers so far.

Dr. T. R. Madanmohan ( Ex Associate Professor IIM Bangalore ) says, “Reading ‘Who is that lady?’ brought vividly the moments of celebration and anguish of "identification of business opportunity", validation and construction of business model and implementation. A wonderful, written as a novel, that should be read by all current and future business leaders. Wish the book was available around 2005 for my class of Managing Technology led business at IIM Bangalore. I am sure the class would have devoured and gained much more from the book.” 

Sathish Sheshadri ( Management Consultant at IBM) says, “India is renowned for using stories to convey great life lessons. Who is that Lady could well become such a legendary story on the topic of innovation and entrepreneurship. Everyone from students to CEOs will find a lot to reflect on, from the pearls of wisdom that the authors have shared through the protagonist, Pratik.”

Major Pooja Gupta says, “The book makes you think... if there is anything in this world which is impossible.”

Subir Dhar (Principal Consultant at Infosys) says, “This book will inspire India’s restless youth to take up entrepreneurship.”

Neerav Nimesh (Entrepreneur) says, “An entertaining book, which is not only a good novel but also a very good book on management. The author has been able to explain the fundamentals of every aspect of business whether marketing, planning, strategy, organizational structure, H.R., lines of communication, team work, goal setting etc and has done so without appearing to dispense "gyan".

Website/ Where to buy -